Training Programs>Developing the Content

Developing the Content

All course material used by TREE Society has been developed by faculty members with extensive business experience.

Teaching pedagogy and hence content creation focused on three aspects:

1)

Relevance and appropriateness for the audience...

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  • Study of rural enterprises and producer companies to understand typical problems
  • Use of concepts and case studies which are directly relevant to a small business, excluding content relevant to large companies
  • Classes held in bilingual manner; all content in local language
  • Sessions held 5 days a month to enable participants to continue working
  • Incorporating participants own businesses into the discussions
2)

Retention of business topics covered...

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  • Concepts are taught through the use of examples and exercises
  • Every concept is illustrated through simple small-business situations (case study)
  • Every concept involves reiteration of the key points and questions for discussion
  • In-class exercises -- individual and in groups
  • Faculty available in the evenings for further Q&A

“Most training sessions have three hours of narration and 15 minutes of thinking. Here (in CREAM) there is 15 minutes of narration and we have to think for three hours.”

3)

Application of business topics covered to real-life businesses...

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  • Throughout the course, students apply concepts to their own or alternate business through a project that extends throughout the program
  • At the end of each module, they are given a list of questions to help them analyze their business at increasing levels of detail
  • After the last module they use the detailed analysis to create a business plan. This plan is then reviewed by faculty
  • Post-training, there are scheduled check-points (typically 6 months after end of training), where students meet the faculty to discuss issues in understanding or application

Once the material was developed, it went through several rounds of revisions and corrections. Firstly, content for each module was reviewed in detail by the faculty of all other modules to ensure internal consistency and application across modules. After the delivery of the first pilot, the content was improved based on feedback from participants and organizational leaders.

Subsequently, the content was reviewed in detail by Prof. R. Rajagopalan, who, during a long and illustrious career, has been a senior professor at IRMA (Institute of Rural Management, Anand) for 15 years. We continuously improve and update the content to incorporate relevant local examples and feedback from participants.

Training Programs

Testimonials

I am using some of the CREAM material to teach other members of my organization and that is a very useful thing for me and for them.
Rabbani, NGO Staff, CREAM 2009
The data sheets help us in preparation of projection for the next year business and analysis of the business done in the last year. It helps us to trained Local Agri entrepreneurs (Tomato business men) for preparing the Tomato Trading business plan.
Nandalal Baksi, Coordinator, TSRD (Tagore Society for Rural Development ), CREAM 2010
The CREAM training helped me in managing my project well as well as to manage my supervisor to get a good synchronous production plan this year.
Sudipta Das, RDA, CREAM 2010
In our area of business, taking consideration the operational management, first of all we can forecast the sales. Keeping in mind the sales forecast, we can go simultaneously for purchase plan, production plan and the distribution plan for the whole poultry business. At present it is running more effectively.

I realise that, it is more than enough learnings from CREAM trainings. Now it's the time to put it in practice.
Vivek Das, VB.NET, CREAM 2010
Before CREAM only a few people (amongst those who attended the program) used to maintain books but others didn't. CREAM changed that as everyone got to know different types of costs and began to note down their business transactions.
NGO Staff, Seva Mandir, CREAM 2011
The course is very useful for people in independent businesses, who are the decision makers; “tarah tarah ke idea aate hain, sochne ki kshramta badhti hai”, decision making approach has improved and become more systematic
NGO Staff, Seva Mandir, CREAM 2011
Can explain all costs and reason for high price to customers in exhibitions, don’t have to remain silent when they question me
Hemlataji, Sadhana, CREAM 2011
The course is very useful for people in independent businesses, who are the decision makers; “tarah tarah ke idea aate hain, sochne ki kshramta badhti hai”, decision making approach has improved and become more systematic
NGO Staff, Seva Mandir, CREAM 2011
Atmosphere was fantastic, with no negative comments [towards participants]….. Faculty were informal and approachable.
Participant, SELCO, 2012
I have learnt how to make a P&L and what steps can we take to at least break-even. We can apply this in my work next week.
Participant, SELCO, 2012