About Us>Our Objectives

Our Objectives

Our Objectives and how we achieve them :

1)

Our objective is to deliver high quality business management education for managers of small and micro enterprises in rural as well as urban areas

  • We bring mainstream business concepts such as viability, costing and pricing a product, understanding breakeven etc. to our participants.
  • We ensure that there is a balance between breadth and depth of business management concepts from areas such as finance, sales & marketing, operations etc. The faculty for each module are practicing business professionals who ensure the relevance of the content with a focus on real-life application
  • The dual goals of exposure to mainstream business concepts and maintaining relevance to small businesses are achieved through theoretical discussions, application to the participants' businesses, and interactions with guest faculty with deep knowledge in specific business areas
2)

To demonstrate a viable model for covering gap between supply of and demand for relevant business management education

  • Rural attitude towards entrepreneurship is changing in a positive way. NGOs want to encourage populations they serve to take on livelihood (business-like) activities. But people involved in conceptualising these initiatives or running the businesses often don't know how to own, start, and manage a business. Standard MBA courses are high cost and elitist, and thus inaccessible for this population. The current scope of Bachelor of Commerce and other degrees don't address this need either.
  • TREE Society attempts to fill this gap between demand and supply by offering bilingual (English and local language) programs at the doorsteps of people who need them.
3)

To build a platform for professionals from the mainstream to contribute towards improvement of pro-poor enterprises

  • We encourage business professionals to act as faculty in our programs for their areas of business expertise. Since the teaching material has already been prepared, it offers busy professionals a readymade platform to utilize their skills and teaching interest to help improve pro-poor enterprises. All faculty must pass through a selection process, to ensure high quality of training in our programs.

About Us

Testimonials

I am using some of the CREAM material to teach other members of my organization and that is a very useful thing for me and for them.
Rabbani, NGO Staff, CREAM 2009
The data sheets help us in preparation of projection for the next year business and analysis of the business done in the last year. It helps us to trained Local Agri entrepreneurs (Tomato business men) for preparing the Tomato Trading business plan.
Nandalal Baksi, Coordinator, TSRD (Tagore Society for Rural Development ), CREAM 2010
The CREAM training helped me in managing my project well as well as to manage my supervisor to get a good synchronous production plan this year.
Sudipta Das, RDA, CREAM 2010
In our area of business, taking consideration the operational management, first of all we can forecast the sales. Keeping in mind the sales forecast, we can go simultaneously for purchase plan, production plan and the distribution plan for the whole poultry business. At present it is running more effectively.

I realise that, it is more than enough learnings from CREAM trainings. Now it's the time to put it in practice.
Vivek Das, VB.NET, CREAM 2010
Before CREAM only a few people (amongst those who attended the program) used to maintain books but others didn't. CREAM changed that as everyone got to know different types of costs and began to note down their business transactions.
NGO Staff, Seva Mandir, CREAM 2011
The course is very useful for people in independent businesses, who are the decision makers; “tarah tarah ke idea aate hain, sochne ki kshramta badhti hai”, decision making approach has improved and become more systematic
NGO Staff, Seva Mandir, CREAM 2011
Can explain all costs and reason for high price to customers in exhibitions, don’t have to remain silent when they question me
Hemlataji, Sadhana, CREAM 2011
The course is very useful for people in independent businesses, who are the decision makers; “tarah tarah ke idea aate hain, sochne ki kshramta badhti hai”, decision making approach has improved and become more systematic
NGO Staff, Seva Mandir, CREAM 2011
Atmosphere was fantastic, with no negative comments [towards participants]….. Faculty were informal and approachable.
Participant, SELCO, 2012
I have learnt how to make a P&L and what steps can we take to at least break-even. We can apply this in my work next week.
Participant, SELCO, 2012